XXIII is an underground music collective based in Porto that promotes fresh electronic sounds and Portuguese creativity. It's a platform routed in urban culture that stands for equality, diversity and knows how to mix young talent as keenly as they mix beats. Founded in 2015 by Kika (aka NOIA) and Tiago (aka Torres) —  two part-time DJs themselves —, I joined the project two years later.

The first move was to dress the parties with a new visual identity. It was meant to be bold and representative of XXIII’s spirit tied with with a more cohesive and holistic approach. To achieve this, the graphic mood was always inspired by the first object made: the teaser video.

I believe that communicating parties can be a lot more than just doing a great poster and facebook cover. So for 2018, I started to approach each event with a campaign perspective. Taking advantage of social media, I started suggesting new formats to deliver more personalized content, like detailed info on the djs performing.

With time, my role with XXIII became more than just doing design materials. As as team, we’re working together to think of new ideas to grow as a brand and as a community. A first step towards this is our collaboration with Coruja, Superbock’s street art influenced brand of beer.